About the Event

Swaglift Day 2026 is the second edition of a hugely successful event celebrating strength, movement, and the togetherness of the fitness community. This unique sporting event, packed with fun and unforgettable experiences will take place at Home Credit Arena. Get ready for a day that will get your blood pumping!

What’s in store?

  • Thrilling strength competitions for amateurs and professionals alike.
  • International-level strength performances – e.g. an attempt to break the Czech deadlift record, the loglift – pressing a 200 kg log overhead, and more.
  • Interactive zones where you can try various sport challenges yourself.
  • Great music and an energetic accompanying program.
  • Meet well-known personalities, enjoy inspiring talks, autograph sessions and photo opportunities.
  • Competitions and challenges with valuable prizes for everyone.
SWAGLIFT DAY hosts on stage in the middle of an arena full of fans
A competitor lifts a barbell during the SWAGLIFT DAY outdoor deadlift event

Why You Can’t Miss It ?

Swaglift Day is more than just a sports event. It’s an experience that brings together people who share the same passion for sport, health, and fitness. Come and enjoy a day full of great vibes, an incredible show, and inspiration—whether you want to get involved yourself or simply watch.

Taste our current and brand-new unique SWAGLIFT fitness products with no compromises, such as our special protein ice cream, and experience the endless energy of GGBOOSTER—a truly effective energy drink with no artificial colors or flavorings.

Check out the 2024 vibe


Watch the Video Invite


Schedule

10:00
Gates Open – Entry to the Venue
Meet & Greet, shopping, refreshments, side program




12:00
GRAND OPENING
Main Program Begins on STAGE
Concert
Welcome, show & competition introduction
12:30
SWAGLIFT STRONGEST MAN
Introducing the competitors




13:00
LOGLIFT – Competition Start
14:00
MMA Exhibition / Leo Brichta and others...
Concert – Tadeáš Rock




15:00
DEADLIFT – Competition Start
16:00
WORLD’S STRONGEST MAN PERFORMANCE:
HAFÞÓR JÚLÍUS BJÖRNSSON
To be updated and specified
Surprise of the evening




17:00
Strength Wars 1
(matchups to be announced)
Czech Strength Wars logo
18:00
SUPERMATCH ARMWRESTLING / 2 matches
Tadyjánko and others…




19:00
BICEPS CURL MATCH
10 best athletes against Leonidas Arkona
20:00–⁠20:30
Awards Ceremony – All Disciplines




20:30
CAGE by SWAGLIFT
2x MMA Fight (Boxing)
1x Medieval MMA Fight
CAGE logo
21:00
Gaming Tournament – Surprise of the evening




21:30–22:30
DJ, Free Fun & Event Closing


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Competitions & Exhibitions in the Main Program

Additional information about the main program

A competitor lifts a massive wooden log overhead in front of a SWAGLIFT DAY banner

Loglift
Tournament

Professional strongmen press a massive log overhead, with the weight increasing every round.

We expect lifts over 200 kg!

An athlete during a heavy deadlift attempt with a thick bar and weight

Deadlift
Tournament

Professional strongmen deadlift competition.

A raw show of pure strength.

Two men in a tense armwrestling battle in front of a SWAGLIFT DAY banner

Armwrestling
Supermatch

Armwrestling showdown: top athletes go head-to-head and show what true arm power looks like.

2 matches, 3 rounds each.

Anabolic Horse (Jan Krasinský) carries heavy weights in the Swaglift Day outdoor arena
Czech Strength Wars logo

Head-to-head battles of the biggest strongmen.

Which of the two warriors will make it through the battle course faster and farther?

A mix of ultimate strength, functional power and endurance.

A competitor attempts to break a deadlift record in the indoor SWAGLIFT DAY arena

Deadlift
Record

Attempts on the Czech deadlift record.

Expect chalk dust and numbers approaching 500 kg!

MMA fighters during an exhibition at SWAGLIFT DAY

MMA
Exhibition

Professional mixed martial arts fighters, led by our ambassador Leo Brichta, will pull you into the hard reality of the cage.

Expect fast striking exchanges, lightning takedowns and technical submissions—still in a friendly spirit and with plenty of fun.


Side Program

For all visitors

A competitor lifts a massive wooden log overhead in front of a SWAGLIFT DAY banner

Buhurt
Fighting Arena

Knights in full armor clash in a wooden arena in a medieval “MMA” where shields and swords fly.

An athlete during a heavy deadlift attempt with a thick bar and weight

Biceps
Challenge

What’s the heaviest weight you can lift with strict form?

Test your arm strength with friends and beat star influencers right on the spot.

Two men in a tense armwrestling battle in front of a SWAGLIFT DAY banner

Thor’s
Hammer

Try to lift and hold the legendary hammer of the god of thunder. Every extra second burns like lightning.

Anabolic Horse (Jan Krasinský) carries heavy weights in the Swaglift Day outdoor arena

SWAGLIFT
“Tombstones” Hold

A static hold with metal plates by handles will test your whole body and mindset.

Who holds the SWAGLIFT “tombstone” the longest becomes the king of endurance.

A competitor attempts to break a deadlift record in the indoor SWAGLIFT DAY arena

Grip Challenge

A series of SWAGLIFT grips will test how strong your grip really is.

Compare your grip strength with friends and star guests.

More program
coming soon...


SWAGLIFT icon

Special Booths & Refreshments

Food, drinks and shopping in the arena

SWAGLIFT booth
SWAGLIFT logo

Booth

Try our amazing proteins and taste exclusive new releases.

Limited clothing collection available only at SWAGLIFT DAY.

Merch with a special SWD discount.

swaglift.com
GGBOOSTER booth
GGBOOSTER logo

Booth

Ice-cold GGBOOSTER energy drinks recharge your energy.

Try all flavors and take home discounted bundles.

Taste new releases and stock up with a special SWD discount.

ggbooster.com
Protein ice cream + GGBOOSTER slush booth

PROTEIN ICE CREAM
+
GGBOOSTER SLUSH

SWAGLIFT soft-serve protein ice cream with a full dose of protein and minimal sugar.

GGBOOSTER as a sugar-free slush—maximum refreshment and boost!

GG POPCORN booth

GG POPCORN Booth

An original new release – crispy GG popcorn.

Great taste, no unnecessary fats – an ideal light snack.


Workshops & Talks

Separate ticket required

Daniel Vávra giving a talk about Kingdom Come: Deliverance and PC game development at SWAGLIFT DAY

DANIEL VÁVRA – Talk about KCD and PC Games + Meet & Greet

MMA fighter Leo Brichta at a combat sports workshop at SWAGLIFT DAY

MMA WORKSHOP – Leo Brichta & team

A question mark symbolizing upcoming program and surprises awaiting SWAGLIFT DAY attendees

More program is in the works — and you definitely have something to look forward to!

Everyone with a purchased ticket will be informed in advance
about the option to add a workshop or talk.


Tickets

This year with capacity for 7,000 visitors!

SWAGLIFT DAY 2026 logo
SWAGLIFT DAY 2026 tickets

2nd edition of a UNIQUE SPORTS EVENT you won’t experience anywhere else!

After last year’s phenomenal success comes the continuation — bigger, more intense, and more unforgettable than ever. Get ready for a show the world of strength sports and fitness has never seen before!

1st wave
8 May 2025–31 Aug 2025
549 CZK
2nd wave
1 Sep 2025–31 Dec 2025
599 CZK
3rd wave
1 Jan 2026–13 Feb 2026
699 CZK
4th wave
14 Feb 2026–14 Apr 2026
849 CZK
5th wave
15 Apr 2026–29 May 2026
1,049 CZK
At the venue
30 May 2026
1,399 CZK – subject to availability
The organizer reserves the right to change the current ticket price regardless of the announced schedule.
SWAGLIFT icon

You can purchase SWAGLIFT DAY tickets on the SWAGLIFT e-shop or via TicketPortal.


Meet & Greet

Due to the huge success at SWD2024, we’ll havetwo photo backdrops
so you have enough time to meet and take pictures with your idols and favorite influencers.

SWAGLIFT icon


Ambassadors & Guest Line-up

The World's Strongest Man, a professional strongman, and the holder of the absolute deadlift record of 510 kg, who also became famous for his iconic role as The Mountain in the series Game of Thrones.

Hafþór Júlíus Björnsson
Hafþór Júlíus Björnsson

Powerlifter, strongman, YouTuber, and Strength Wars athlete who entertains and motivates the entire fitness scene with his imaginative challenges.

Anabolic Horse
Anabolic Horse

Professional MMA fighter and kickboxer, a star of the OKTAGON and KSW organizations, and last but not least, the creator of the online show BRICHTALK.

Leo Brichta
Leo Brichta

YouTuber, director, and actor who has been entertaining the Czech audience with his short films, parodies, and FreakOut Vines since 2008.

Bender
Bender

YouTuber, comedian, and scriptwriter who has captured audiences with his original humor and witty, unique parodies on various topics.

Vidrail
Vidrail

One of the most popular Czech fitness YouTubers, an online coach, and author of e-books, who educates his followers with endless optimism.

Aleš Lamka
Aleš Lamka

A prominent figure in Czech gaming journalism, a host and influencer with many years of experience in media, television, and YouTube.

Mikoláš Tuček
Mikoláš Tuček

A prominent figure in Czech dubbing and hosting, active in television and online platforms.

Michal Holán
Michal Holán

A prominent figure in the Czech online entertainment space, a popular YouTuber and host, known for his energetic demeanor, humor, and long-term successful content creation.

Stejk
Stejk

Bikini fitness competitor, personal trainer, and nutrition coach proving that a healthy lifestyle can be fun.

Fit Sabina
Fit Sabina

A fitness trainer, biohacker, and arm wrestler who popularizes a healthy lifestyle with humor and scientific insight.

Tady Jánko
Tady Jánko

Pavlis Vacek – Founder and CEO of the Swaglift brand, director and screenwriter behind projects such as Anabolic Horse and Fantastic Podcast. A former powerlifter who connects the fitness community with creative work.

Pavlis Vacek
Pavlis Vacek

A professional strongman, online coach, and chairman of the Czech Strongman Federation, who leads protégés to record-breaking performances.

Jarda Svoboda
Jarda Svoboda

A CrossFit athlete and YouTuber, combining "hell" workouts with light-hearted humor and meme culture.

Chlupák
Chlupák

Champion of the Czech Republic in Streetlifting, fitness coach, and parkour trainer who constantly pushes his limits through various challenges.

Jan Makula
Jan Makula

A strongman and powerlifter, a deadlift record holder, and a power-building coach with an authentic approach.

Puniman
Puniman

Nutrition Therapist, CrossFit and OCR enthusiast, who guides her followers towards an active lifestyle.

Monika Řežábková
Monika Řežábková

A physiotherapist and natural exerciser who shares educational content and tips in the field of exercise and physiotherapy.

Jakub Štěpánek
Jakub Štěpánek

Luboš Klinecký is the greatest Czech strongman, a Czech Republic champion, a world record holder in strength disciplines, and a prominent figure in the Czech fitness scene.

Luboš Klinecký
Luboš Klinecký

A bodybuilder, powerlifter, and fitness YouTuber who inspires fans with a mix of hard work and good spirits.

Jakub Enžl
Jakub Enžl

Video game designer, screenwriter, and director; co-founder and creative director of Warhorse Studios, responsible for the hit Kingdom Come: Deliverance.

Dan Vávra
Dan Vávra

IFBB Pro bodybuilder, winner of Olympia Amateur Europe, and a trainer who promotes aesthetics and a healthy approach to bodybuilding.

Vojta Koritenský
Vojta Koritenský

A charismatic strongman and heavy-metal singer who combines stage energy with honest iron.

Tetzel
Tetzel

A fitness influencer, strength athlete, and YouTuber who shares extreme form, workouts, and lifestyle through social media, inspiring hundreds of thousands of fans worldwide.

Leonidas Arkona
Leonidas Arkona

The host, producer, and founder of V.O.X. TV, who entertains viewers on the Mr. Kubelík Show with sharp interviews, spicy challenges, and quirky humor.

Mr. Kubelík
Mr. Kubelík

A professional bodybuilder, trainer, and YouTuber who motivates his followers with honesty, hard work, and a positive approach to life and sports.

Pavel Beran
Pavel Beran

A creator of podcasts and interviews focused on real testimonies of victims, who addresses difficult topics without sensationalism and gives a voice to people who often do not have one.

STN
STN

A gaming YouTuber and streamer who combines entertaining content with an active community and a passion for gaming.

Petangames
Petangames

David Hrončok is a fitness influencer and a successful competitor in Classic Physique. He recently obtained an IFBB PRO card.

David Hrončok
David Hrončok

Immanuel Adenubi is a Czech influencer, presenter, and social media personality, known primarily from the television show Showtime on TV Prima and as a fitness motivator and online content creator.

Immanuel Adenubi
Immanuel Adenubi

Michael Mehes is a renowned modeler and creator of realistic game terrains for tabletop games, a world record holder in strict biceps curl, and a prominent figure in both the creative and fitness communities on social media.

Artifex Maho
Artifex Maho

Cavalier is a Czech rapper, the author of the album Jeden z davu and the track Těžký váhy, known for his raw lyrics, authentic style, and significant impact on the Czech rap scene.

Cavalier
Cavalier

A popular YouTube channel known for its authentic explorations of abandoned places, thrilling atmosphere, and long-term success in the field of ghost hunting.

Mad Zone
Mad Zone

A prominent figure in the Czech sports nutrition scene, an expert and lecturer known for his practical approach, clear explanations, and long-term promotion of modern eating for performance and health.

Lukáš Roubík
Lukáš Roubík

A prominent figure in the Czech online entertainment space, a popular creator and host known for his quick wit, vibrant energy, and long-standing successful content for a wide audience.

Jan Liška
Jan Liška

One of the most well-known Czech streamers and gaming creators, a popular commentator known for his quick delivery, unique humor, and long-term successful content across platforms.

Xnapy
Xnapy

A popular game creator and streamer known for their distinctive humor, energetic demeanor, and videos built on entertaining moments, challenges, and long-term consistent content creation.

Rob Dies A Lot
Rob Dies A Lot

A streamer, game creator, and internet personality who has captivated the audience with their direct approach, unique humor, and content based on spontaneous entertainment as well as regular interaction with the community.

Jenys
Jenys

We’ll be adding guests on an ongoing basis.



Competitions & Get Involved


Frequently Asked Questions

Yes. We approach the issue of healthcare with the utmost responsibility. Throughout the event, there will be a sufficient number of qualified medical staff present, as well as an ambulance for any potential injuries to participants or health complications for visitors. Your safety is our priority.

Yes, there will be several food and drink stalls on site.

We recommend purchasing tickets in advance — capacity is limited and availability on the day of the event cannot be guaranteed. Additionally, ticket prices gradually increase as the event date approaches!

Yes, costumes and cosplay are welcome. However, please no functional weapon replicas or metal blades. Props must be made of lightweight materials (foam/plastic) and security may refuse inappropriate items. Keep in mind that the event lasts all day, so choose an appropriate costume.

Children under 8 years old are not allowed entry to the event, even if accompanied by an adult. Entry with strollers, carriers, or toddlers is not possible. Thank you for your understanding.

Unfortunately, no. With the exception of assistance and guide dogs, animals are not allowed entry into the arena. However, due to the nature of the event, we do not recommend entry even with assistance or guide dogs.

Send us an email at info@swaglift.com. We will get back to you within two weeks with details about shifts and benefits.

Personal photos and videos for personal use are welcome. Commercial photography or livestreaming require accreditation – please contact us at info@swaglift.com.

Definitely! The merch zone will offer products that SWAGLIFT normally has in its range. Additionally, we are preparing limited edition merch for the event, which you will be able to purchase exclusively here.

The Home Credit Arena is fully accessible. There are elevators, designated seating areas, and accessible restrooms available. If you require assistance, please contact us in advance at info@swaglift.com

We prefer contactless payments (cards, Apple Pay, Google Pay). Cash is also accepted, but it may extend waiting times in queues.

Yes, the supervised cloakroom on the ground floor of the arena will be open throughout the event (9:00 AM – 10:00 PM). The fee is 30 CZK per item.

Yes, upon registration you will receive a wristband that allows repeated entry to the Home Credit Arena throughout the day. Do not remove the wristband – entry will not be possible without it.

We are negotiating with local hotels nearby to secure the best conditions for you - We will provide specific information here in due time.

Nearby accommodations: Hotel Aréna Liberec, Wellness Hotel Babylon, Pytloun Grand Hotel Imperial, HOTEL PRAHA Liberec

There is a large parking lot with a capacity of 540 spaces + 17 spaces reserved for visitors with severe disabilities. The parking is right opposite the Homecredit Arena, see map.

You can also leave your car at paid parking lots near the Fügnerova terminal and take line no. 17 to the Arena:
OC Forum Liberec parking lot (Soukenné náměstí 2a/669, 460 01 Liberec) - the first 3 hours are free, each additional half-hour costs 30 CZK.
LK parking garage (Náchodská 680/2, 460 01 Liberec) - 30 CZK for 24 hours.

Address is Jeronýmova 570/22, 460 07 Liberec

Bus line no. 17: From the center of Liberec (Fügnerova terminal) directly to the area (Stop Arena)

Tram lines no. 2 and 3: Get off at the Staré Pekárny stop, from there it is approximately a 10-minute walk.

By car: There is a designated parking area for visitors located directly next to the Home Credit Arena, with a capacity of 540 parking spaces plus 17 spaces reserved for persons with severe disabilities

From Prague: The fastest route to the Arena takes approximately 1:08 minutes.

Entry to the event is allowed from 8 years old. Individuals younger than 15 may enter the premises only when accompanied by a person over 18, who takes full responsibility for them and must have their own valid ticket. For safety reasons, the accompaniment ratio is set at 1 adult for a maximum of 2 children (8–14).

The ticket is sufficient in electronic form, but we recommend printing it out to bring with you.

Purchased tickets can be refunded within 14 days of purchase. After this period, refunds are no longer provided; the amount for the purchased tickets will be credited to you for purchases on swaglift.com.


Main partner

Other partners


Venue & Date

Home Credit Arena, Jeronýmova 570/22, 460 07 Liberec – 30 May 2026, 10:00–22:30


Contact Us

For More Information

info@swagliftday.com
The listed program and guest line-up are not binding. The organizer reserves the right to change the program, guest list, dates of individual ticket sales waves and their prices.